Content Marketing Manager

fAtlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it’s necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Job description

Atlassian is looking for a passionate Content Marketing Manager to join Jira Work Management (JWM), one of Atlassian's fastest growing products. JWM is a flexible, yet powerful tool that helps business teams get work done. Whether you’re in Marketing, Finance, or HR, JWM takes the guesswork out of teamwork with team specific workflows, endless views (from lists, to timelines, to calendars), transparent reporting and more.

As the Content Marketing Manager for JWM, you will develop and execute a full funnel, multi-channel content and campaign strategy focused on driving customer acquisition, activation, and expansion. In this role, you’ll work on content long and short, ranging form blog posts, to sales collateral, product guides, ad copy, customer stories, newsletters, site copy, videos and more. We’re looking for an experienced, data-driven marketer with a knack for conveying the value of products through compelling content and storytelling.

What you'll do:

  • Develop and execute a comprehensive content marketing strategy that drives key metrics across the customer lifecycle from awareness, to acquisition, activation and expansion
  • Develop and execute multi-channel product marketing/GTM campaigns in partnership with product, design, sales, and marketing teams to engage users and reach new audiences
  • Produce a wide range of content including blog posts, guides, sales collateral, customer stories, newsletters, ads, ebooks, webinars, community posts, site copy and any content corresponding to emerging business needs/marketing moments
  • Identify key personas and create captivating targeted narratives to better address each buyer across our key markets and verticals
  • Create and manage an editorial calendar for content planning and production, and perform regular content audits for content gap analysis
  • Ensure content marketing deliverables are consistent with our brand voice, style and tone. You will review and edit marketing materials or written collateral by other marketing and product folks
  • Recruit, enable and activate stakeholders across the organization and within the broader Atlassian community to share and produce additional content (e.g. contributions to our blog, case studies, etc.) to amplify our reach
  • Leverage our marketing analytics team to make data-driven decisions about current and future approaches that will best serve to address our audience pain points
  • Deliver detailed content marketing analysis that includes meaningful and actionable insights around how content is driving customer adoption and success

What you should have:

  • 4+ years in content marketing or copywriting, B2B SaaS background preferred
  • You’re an excellent copywriter and storyteller. You understand the nuance between different customers and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
  • You have a proven track record of driving top of funnel growth with content
  • You have experience leading end-to-end campaigns or content projects, defining objectives and strategies, core KPIs, leading indicators, and executing on a plan
  • You have in-depth knowledge of content creation, SEO, social media, content amplification, and full-funnel campaign management
  • You understand how to drive value from and measure the impact of content. You’re able to identify patterns in data, synthesize insights, and use them to make content and conversion funnels stronger.

More about Product Marketing at Atlassian

The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a highly disruptive business model that drives growth without relying on a traditional salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.

The Product Marketing teams bring products like Jira, Confluence, and Trello, as well as solutions and practices like Agile, DevOps, ITSM, and Work Management to market. We're responsible for creating and executing the complete go-to-market strategy for all 15 products across the Atlassian portfolio. We're expert collaborators and big believers in agile methodologies. What worked in the traditional model may not work here but we're open to experimenting and are always learning.

With in house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us effectively execute programs.

We're members of our product quad in addition to product, engineering, design team members. We have an influential voice in defining the product strategy and roadmaps. The close relationships between our Product Marketers and Product Managers help us deliver exceptional products that delight 150,000+ customers.

Atlassian is where modern Product Marketers are built and where they thrive.

More about our benefits

Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.

More about Atlassian

Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.

Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.

Learn more about Atlassian’s culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.