Growth Marketing Strategist (Technical)

Well, hello! We’re Help Scout. We make customer service software that empowers more than 12,000 businesses to support their customers in the most human, helpful way. We're a remote company with 160+ employees, and we've been remote-first from day one. We believe that when teams represent different backgrounds, perspectives, and experiences, magic happens. The result is better products and a culture that enables everyone to bring their authentic selves to work.


We’re looking for a technical growth marketer to own setting strategies for how we use systems and data to boost customer acquisition. You’ll be responsible for brainstorming customer acquisition strategies and will manage execution of your projects from start to finish, working closely with our Marketing Operations Manager and front-end engineers.


If you enjoy using tools, experimentation, and data to find new and unique ways to grow revenue, we would like to meet you!


Please note that at this time we are only able to hire in the following locations: United States, Canada, Australia, Finland, Ireland, Netherlands, Poland, United Kingdom, Denmark, Germany, and Norway.

About the Role

  • As a technical growth marketer, you’ll be responsible for project managing all of our website and technical projects on behalf of the growth marketing team. What that looks like on a day-to-day basis might include:
  • Working with product marketing, design, and engineering to determine which site components would be most useful to include in a landing page builder in Contentful.
  • Working with our Marketing Operations Manager to identify the criteria we should include in lead scoring and determining what we should do with high-quality leads (email nurturing, sales outreach, etc.).
  • Helping brainstorm simpler ways to achieve desired outcomes when it comes to website changes, making sure we’re preserving engineering capacity for our highest-priority projects and initiatives.
  • Partnering with our engineering team to help educate other marketing team members on what’s practical, possible, and realistic in terms of project requests.
  • Conducting all CRO testing on our website, working closely with our design, engineering, and operations teams to design experiments and implement results.
  • Owning our growth marketing team’s tech stack, managing our CRO testing tool (VWO), our product tour tool (Navattic), and selecting, implementing, and managing additional tools we adopt based on your analysis and recommendations.
  • Analyzing our systems and data to get a complete understanding of our current performance and finding bottlenecks preventing us from achieving our revenue goals.
  • Proposing new tactics and strategies we should pursue to boost customer acquisition, managing your projects from start to finish while working with a variety of teams and individuals across the company.
  • Monitoring marketing and sales performance metrics to forecast trends, identify issues, evaluate performance, and optimize for growth.


While you can expect to work on the tasks listed above, a big part of this role is working as a strategist, which means you’ll be responsible for determining what projects you’ll spend your time on. Over time, the tasks you’ll work on will change based on the strategies and projects you propose, as well as the performance of those tactics over time.


Salary: We have an internal transparent salary matrix for each team. For this role, we are paying $123,000-$133,000 USD. Read more about how we approach compensation here!

About You

  • For this role, we’re looking for someone with a strong technical background who’s interested in using technology to help grow revenue. Ideally, you have:
  • 4+ years of experience at a B2B SaaS company in a technical growth marketing, marketing operations, product manager/owner, or similar role.
  • Experience analyzing data in BI tools (e.g., Looker) to make insightful decisions.
  • Experience reading and writing code (JavaScript, HTML, Markdown). We don’t expect you to be an engineer — we have a team of engineers who will support you — but some coding experience and a background working closely with engineers will be key to success in this role.
  • Strong project management skills and a dedication to taking an agile, iterative approach.


You might also have:

  • Experience working in GitHub, creating and deploying PRs.
  • Experience working in Contentful.

Who You'll Work With

#LI-Remote


Benefits

Competitive salary - Our salary formula is public to all employees (but doesn't divulge your specific salary) and we update it at least once per year. Your salary is the same no matter where you live. Our goal is to pay at or above the market rate of a US-based tech hub like Boston or Seattle.


Health and dental insurance - We cover you and your family's health/dental insurance 100%. If you are based in the US, we'll cover you on our Aetna policy. If you're based outside the US, we'll reimburse your out-of-pocket health and dental insurance costs.


Long-term/short-term disability insurance & life insurance - we cover 100% of the premiums for LT/ST disability insurance and base life insurance. You also have the option to purchase supplementary life insurance through our provider (currently US only).


Flexible vacation - Take time off when you need it! We recommend 3-4 weeks in addition to public holidays, but there are no firm rules. We trust you.


Sabbatical - After you've been at Help Scout for 4 years, you get a month of paid vacation (in addition to regular vacation) and $2,500 to spend towards travel, learning, projects or anything else during your time off. Read about what our CEO did.


Paid parental leave, including adoption and foster care - 12 weeks of paid leave for all new parents.


401k with 1% match- via Betterment for Business (currently US only)


Personal Development stipend - Up to $1,800 per year to improve your craft


Bonuses - everyone is eligible to receive a quarterly bonus up to 8% based on shared company revenue goals.


Set you up for success — we’ll get every new teammate a Mac laptop or equivalent of their choice, and provide a $1500 stipend so you can feel ready to work from home. We also cover up to $350 USD per month if you'd like to rent a co-working desk somewhere.


Complete transparency - Everyone has full access to business metrics and financial information about the company.


About Us

Help Scout is made by roughly 160 people in 80+ cities around the world, all with a passion for helping others. We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences. Help Scout launched in 2011 and today we have more than 12,000 paying customers in 140+ countries.


Why Help Scout?

We're remote. It doesn’t matter if you’ve worked remotely before — we’ve been doing it for nearly a decade and are helping to write the playbook — we’re happy to show you the ropes. Most folks that get a taste of working in a "remote first" company have a hard time going back to the old way of doing things.


We’re passionate about diversity and inclusion. The data is abundantly clear about diverse teams being more successful, and we're dedicated to setting the team up for success. Today our leadership team is 62% women, and that's just the start. Here's our DEI Dashboard where you can see all of our team demographic data and read about our commitment to this work.


We're committed to SMBs for the long term. Help Scout is focused entirely on serving small and midsize businesses, typically up to 500 employees, because those companies view customer service differently. It's not a cost to be optimized, it's their most effective marketing tool and a key differentiator from the competition. We built Help Scout for companies that truly value being customer-centric (like us) and want a product that shares their values.


We're leaving the world better than we found it. Did you know Help Scout is a certified B Corporation, with a mission to give away at least 1% of our product through Help Scout for Good? Our company exists not just to help ourselves, but to invest in our team, our customers, our community, and our environment.


Our commitment to you

We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.