VP of Growth

Description

ConvertKit is a delightful creator marketing platform built for creators. We help creators own their audience and turn fans into customers. For makers, authors, chefs, musicians, athletes, and anyone else making a living by creating the culture we all love, there isn’t a better tool for reaching inboxes. More importantly, there isn’t a team more committed to helping creators earn a living doing work that matters.

We’re on a mission to help creators earn $1 billion using our Creator Marketing Platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.

ConvertKit is hiring a VP of Growth who will be a strong leader for the company, a great collaborator with Product, and an excellent people manager who can guide the team to run effective and profitable growth strategies to help us reach our vision of $100M ARR.

Responsibilities

Responsible for overseeing the marketing, sales, customer experience, and brand functions to drive overall company growth.

Responsible for creating brand awareness in the creator market, customer acquisition and retention.

  • Help create and execute strategy to scale from $29M to $100M ARR.
  • Lead the Growth team in scaling GMV to $1B earned by creators on ConvertKit
  • Primarily responsible for hitting revenue and net revenue targets on a monthly, quarterly and annual basis
  • Works with Finance to create and maintain revenue projections 18 months in advance
  • Manages the Marketing, Sales, Customer Experience, and Brand functions
  • Supports and develops manager and director-level direct reports through coaching and mentoring
  • Plays an active role in recruiting exceptional talent across their teams
  • Responsible for setting growth goals and holding teams accountable
  • Proactively builds relationships across our industry, seeking out partner organizations and influential creators that will help build momentum for the company
  • Lives out the company value of “Teach Everything You Know” by consistently sharing learnings both inside and outside of the organization
  • Plays a significant role in the industry by building a network of fellow growth professionals to share learnings and introduce best practices to the ConvertKit growth teams
  • Leads by example in their personal and professional growth

Requirements

  • 7+ years experience leading growth for a profitable, growth-stage startup
  • Demonstrates mastery of brand and growth marketing, SaaS sales, and customer experience
  • Has a track record of creating and sustaining repeatable growth systems in high-growth startups
  • Proven ability to manage, mentor and lead a team of high-performing managers and leaders
  • Has built influence in the industry and/or is a creator or is imbedded in the creator economy
  • Has a deep understanding and network of creators
  • Positive culture contributor that shares our core values while stretching our perspective as a team through new ideas, different experiences and

Measurements of Success in This Role

  • World-Class Culture of Inclusivity and Belonging – Qualitatively, we evaluate the happiness of teammates at ConvertKit, the commitment to diversity and inclusion, the psychological safety of the Growth team environment, the contribution of the Growth team to the overall company culture, and our contribution to the wider culture in the industry. Quantitatively, we measure team happiness through our regular engagement survey (leading indicator) and unwanted turnover (lagging indicator). Your leadership of the Growth team will be evaluated through these qualitative and quantitative factors and you’ll be provided with data and feedback to inform your efforts.
  • Growth of Top-Line Revenue – Lead the Growth team to drive top-line growth through marketing, advertising, brand building and product marketing.
  • Top-of-Funnel Growth – Lead the Growth team to drive our top-of-funnel traffic through marketing, advertising, sales, affiliate and brand activities.
  • Expansion and Retention – Lead the Growth team to drive our expansion revenue and increase retention rates through a variety of support and sales activities.
  • Creating and Driving Our North Star Metrics – We regularly evaluate our metrics to understand the value we provide to customers. You will be responsible for defining and refining North Star Metrics in partnership with your Growth leaders and fellow Executive Team members.
  • Brand Awareness – We have an excellent Brand team creating quality content to show the creator market who we are. The VP of Growth is tasked with making sure our content is doing its job in creating awareness that leads to conversions.
  • Speed – The creator economy is red hot and we need to move fast to maintain our position in it. The Growth organization needs to keep up with what is happening in the market and always be ready to shift and respond quickly. You will motivate and direct the efforts of the Growth org to execute quickly and effectively.

Benefits

ConvertKit has standardized salaries based on position, no matter where you live. For this role, we’re hiring for a Senior Director (level 6 - $240,000) or VP (level 7 - $290,000). The level is determined based on your relevant experience and skills as evaluated through our interview process.

Other benefits include:

  • Four weeks (20 days) paid vacation per year
  • $1,000 yearly vacation bonus for taking five consecutive days of vacation, fully unplugged from work
  • 10 paid holidays
  • Two weeks of sick + mental health and wellbeing days per year
  • Up to six weeks paid bereavement, medical, and disaster leave after six months of employment; two weeks of each paid leave in your first six months
  • Excellent medical, dental and vision benefits
  • Gender-affirming benefits
  • Twelve weeks paid parental leave and flexible scheduling in your child’s first year
  • Profit sharing
  • Equity
  • $4,000 equipment allowance for your first two years, $2,500 budget every following two years for U.S.-based team members
  • 401k with a 5% match
  • Individual learning & development budget
  • Four-week, paid sabbatical after five years with the team
  • The team gathers twice a year for fantastic virtual or in-person retreats

How to Apply

To get started, complete this application, including a cover letter and answers to the questions on the next page. For candidates we’re interested in, we’ll hold a series of conversations with people who would be your peers, reports, and a coworkers; at a minimum, you can expect the following:

  1. A phone screen with someone on the hiring team
  2. A phone call with Nathan, our founder and CEO, to talk more in depth about your experience and the details of the role
  3. A technical interview to discuss your leadership and growth team experience
  4. A working session to see you in action as a leader
  5. A culture contribution interview

We’ll keep you informed through every step of the process.

ConvertKit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.