The Audience Growth team at Reforge focuses on growing Reforge’s reach by driving traffic and growing our distribution across our blog, email, and social media channels. We work alongside experts in the industry to deliver unique, unmatched thought leadership to help our readers, followers, and members to do the best work of their careers.
The Content Optimization Lead role is an opportunity to extend our content into new categories through a gated content library that uniquely bridges Reforge’s thought leadership with organic demand generation opportunities. We’re looking for someone interested in the end-to-end process from planning, to developing, to experimenting. Beyond the actual writing, this role encompasses everything from the SEO considerations of idea generation, to being comfortable in Canva/Google Slides building the content assets, to building the landing pages with conversion optimization best practices in mind. A passion for testing and creating content for conversion is at the core of the role’s day-to-day.
You'll be joining as part of the foundational team of a profitable proven startup. We bootstrapped to high seven-figure revenue, led by experienced entrepreneurs, and recently we raised a $60M round from Insight Partners. In addition, you will integrate into our community of subject matter experts, including the leaders who helped build companies like Slack, Pinterest, CreditKarma, ClassPass, ipsy, Eventbrite, SurveyMonkey, Thumbtack, and more.
In a traditional world, before the advent of tech, bankers, manufacturing leaders, and others progressed to the top of their industry through an MBA. Tech followed suit for some time, with early tech company leaders heading into MBA programs at Stanford, MIT, and others. That's not true anymore. Tech has passed the MBA by and people are trying to figure out how to progress from mid career professional to the top of their field. Reforge is a new kind of educational company that helps you access the earned insights of the world's leading practitioners, learn and apply frameworks without leaving your job, and build a strong professional network. The path to the top of the tech profession is being solved here.
We work with the leaders of the fastest growing and most innovative companies such as Google, Facebook, Pinterest, Atlassian, Slack, and HubSpot to teach frontier topics to today's emerging leaders. Our content, community, experience, and brand combine into a unique product offering that creates unparalleled access to insights.
In just a couple of years, we've built a thriving community of emerging leaders solving problems at Airbnb, LinkedIn, Salesforce, Amazon, Facebook, New York Times, Peloton, Stitch Fix, and many more. Here are just a few comments from our alums:
“I got my MBA at Berkeley, but this program has been more transformational for me than the entire two years I spent there. Thank you!”
“Reforge has easily been one of the best investments of time and money I've ever made in my professional development. I love how the course codifies what I've been doing for the last four years as VP of Marketing.”
“Reforge is easily the highest quality professional skills program out there. If I had to choose between attending an unlimited number of industry conferences, versus going only to the Reforge, I'd choose Reforge without hesitation.”
Here are some delightful bullet points that outline some things you'll be doing:
The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:
Our commitment to diversity and inclusion: We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.