Content Optimization Lead

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Full Time
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Salary range

About this role

The Audience Growth team at Reforge focuses on growing Reforge’s reach by driving traffic and growing our distribution across our blog, email, and social media channels. We work alongside experts in the industry to deliver unique, unmatched thought leadership to help our readers, followers, and members to do the best work of their careers.

The Content Optimization Lead role is an opportunity to extend our content into new categories through a gated content library that uniquely bridges Reforge’s thought leadership with organic demand generation opportunities. We’re looking for someone interested in the end-to-end process from planning, to developing, to experimenting. Beyond the actual writing, this role encompasses everything from the SEO considerations of idea generation, to being comfortable in Canva/Google Slides building the content assets, to building the landing pages with conversion optimization best practices in mind. A passion for testing and creating content for conversion is at the core of the role’s day-to-day.

You'll be joining as part of the foundational team of a profitable proven startup. We bootstrapped to high seven-figure revenue, led by experienced entrepreneurs, and recently we raised a $60M round from Insight Partners. In addition, you will integrate into our community of subject matter experts, including the leaders who helped build companies like Slack, Pinterest, CreditKarma, ClassPass, ipsy, Eventbrite, SurveyMonkey, Thumbtack, and more.

About Reforge

In a traditional world, before the advent of tech, bankers, manufacturing leaders, and others progressed to the top of their industry through an MBA. Tech followed suit for some time, with early tech company leaders heading into MBA programs at Stanford, MIT, and others. That's not true anymore. Tech has passed the MBA by and people are trying to figure out how to progress from mid career professional to the top of their field. Reforge is a new kind of educational company that helps you access the earned insights of the world's leading practitioners, learn and apply frameworks without leaving your job, and build a strong professional network. The path to the top of the tech profession is being solved here.

We work with the leaders of the fastest growing and most innovative companies such as Google, Facebook, Pinterest, Atlassian, Slack, and HubSpot to teach frontier topics to today's emerging leaders. Our content, community, experience, and brand combine into a unique product offering that creates unparalleled access to insights.

In just a couple of years, we've built a thriving community of emerging leaders solving problems at Airbnb, LinkedIn, Salesforce, Amazon, Facebook, New York Times, Peloton, Stitch Fix, and many more. Here are just a few comments from our alums:

“I got my MBA at Berkeley, but this program has been more transformational for me than the entire two years I spent there. Thank you!”

“Reforge has easily been one of the best investments of time and money I've ever made in my professional development. I love how the course codifies what I've been doing for the last four years as VP of Marketing.”

“Reforge is easily the highest quality professional skills program out there. If I had to choose between attending an unlimited number of industry conferences, versus going only to the Reforge, I'd choose Reforge without hesitation.”

Who you'll work with

  • Marketing Team
  • Design Team
  • Partners Team

What you'll own

Here are some delightful bullet points that outline some things you'll be doing:

  • Partner with cross-functional groups to develop content campaign ideas with SEO best practices at the core
  • Consistently create resources each month to drive leads and traffic
  • Drive traffic and engagement that converts visitors into email subscribers
  • Continuously test and improve existing campaigns

Skills & experience we are looking for

  • At least three years of proven success in content creation for generating leads and traffic with various types of content (i.e., blogs, short/long form video, ebooks, infographics, guides, webinars)
  • Proven experience setting KPIs and measuring success of content marketing campaigns
  • Understanding of conversion best practices
  • Strong knowledge of content management systems, keyword research tools, and lead generation platforms
  • Ability to work in a collaborate, innovative and fast paced team environment
  • Data-driven and highly analytical
  • Previous experience with Google analytics or other data sources
  • Excellent written and verbal communication
  • Ability to multi-task

Nice to have

  • Experience designing ebooks, whitepapers, or other offers with templates
  • Experience conducting surveys or research for data-driven reports
  • Experience leading SEO-driven content playbooks
  • B2B SaaS marketing experience

Attributes that will make you successful in this role

  • Genuine, authentic, not “salesy”
  • Organized to handle multiple initiatives, campaigns, and content types
  • Motivated to grow/build a company and their career – general enthusiasm and interest
  • Proactive with their manager, teammates, and greater org to share info, get ahead of a potential problem, etc.
  • Scrappy/willing to roll up their sleeves to tackle top priorities, self-serve on copy, design, etc. – important for someone in a startup
  • Growth mindset - Willing to learn, take/give feedback, humble, team focused, collaborative, etc.
  • Strong communicator who you can trust to represent the company internally/externally
  • Strong writers – should be able to write all different types of content


The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

  • Flexible/Distributed Work Environment - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you.
  • Professional Development - We focus on a culture of learning. We offer full financial reimbursement for almost all professional development interests and efforts.
  • Benefits - We offer top rated health, vision, and dental insurance. We cover 100% of monthly premiums for employees, and 70% for dependents.
  • Salary + Equity - We offer highly competitive salary and equity inline with top tier technology companies.
  • 401k - We offer the opportunity for you to contribute to a 401k directly from your paycheck
  • Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.

Our commitment to diversity and inclusion: We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.