Lifecycle Marketing Manager Job Description (With Template)
A Lifecycle Marketing Manager is responsible for developing marketing strategies that focus on the entire customer journey, from initial contact to post-purchase retention and loyalty. The goal of a Lifecycle Marketing Manager is to increase customer engagement, satisfaction, and ultimately, revenue by ensuring that each stage of the customer journey is optimized for success.
Job Description of a Lifecycle Marketing Manager
The following is a job description template for a Lifecycle Marketing Manager:
Position Overview
The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.
Key Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
- Create and manage customer segmentation and targeting strategies to optimize the customer journey.
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
- Monitor and analyze campaign performance to optimize results and ROI.
- Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Qualifications
- Bachelor's degree in marketing, business, or related field; MBA preferred.
- 5+ years of experience in lifecycle marketing or related field.
- Strong understanding of customer behavior and segmentation.
- Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
- Excellent communication and collaboration skills.
- Strong analytical skills and ability to use data to inform decisions.
- Experience with A/B testing and experimentation.
- Experience with SMS and push notification marketing.
- Experience with HTML and CSS for email design.
Job Description Template for a Lifecycle Marketing Manager
Title: Lifecycle Marketing Manager
Location: {City, State}
Reports to: {Director of Marketing}
Position Overview
The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.
Key Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
- Create and manage customer segmentation and targeting strategies to optimize the customer journey.
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
- Monitor and analyze campaign performance to optimize results and ROI.
- Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Qualifications
- Bachelor's degree in marketing, business, or related field; MBA preferred.
- 5+ years of experience in lifecycle marketing or related field.
- Strong understanding of customer behavior and segmentation.
- Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
- Excellent communication and collaboration skills.
- Strong analytical skills and ability to use data to inform decisions.
- Experience with A/B testing and experimentation.
- Experience with SMS and push notification marketing.
- Experience with HTML and CSS for email design.
