Lifecycle Marketing Lead (Email, SMS)

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Full time
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Salary range
$155K – $180K

The Company

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.

Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.

The Role

Are you a customer-obsessed  email and SMS marketer with a demonstrated track record of success?  We’re seeking a Lifecycle Marketing Lead to join our team and own our lifecycle marketing strategy and execution. In this role, you are accountable for developing our lifecycle marketing roadmap as well as for creating and executing email marketing campaigns and A/B tests that drive conversion, engagement, and retention via email using Iterable. You’ll have some support from contractors but you will be expected to roll up your sleeves and get hands-on in executing your strategy. You’ll also lead exploration of new lifecycle marketing channels (e.g. SMS, push) and audience expansion as needed (ex. teacher communications). Your role is pivotal in driving customer acquisition, nurturing customer relationships, enhancing brand loyalty, and maximizing revenue through effective email strategies.

We're seeking a data-driven customer lifecycle marketer with experience in Iterable and a knack for collaborating with growth, creative, and product teams. If you have these skills and a talent for crafting compelling campaigns and optimizing performance, this position offers a dynamic opportunity to shape our digital messaging landscape.


  • Leverage your proficiency with the Iterable platform to develop and implement strategic marketing campaigns, including segmentation, targeting, and personalization, to achieve business objectives and KPIs around activation, retention, and lifetime value.
  • Be the in-house expert in lifecycle marketing strategies and shape how we improve and expand our lifecycle marketing efforts.
  • Work cross-functionally with product and growth teams on experimentation and to continually improve our Iterable instance and ability to segment and target customers with tailored messaging.
  • Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers
  • Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention.


  • 5+ years of experience owning and/or working in an Iterable instance at a growth-stage startup
  • Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value through email and other channels likeSMS and push notifications
  • Experience collaborating cross-functionally, especially with product, creative, and data & analytics teams
  • Skilled in campaign analysis and A/B testing design and excited to dig into the numbers to identify insights
  • A highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth
  • A persistent finger-on-the-pulse of the latest trends and best practices in lifecycle marketing strategy, technology, and channels


  • A plus if you have experience in education or parent-focused industries
  • SQL experience is a strong plus
  • HTML/CSS experience is a strong plus

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $155,000-$180,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $139,500-$162,000 USD.



We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.


At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

•Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.

•Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.

•PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.

•Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.

•Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!

•Community Impact: Outschool matches employee donations to established charities and has committed to support’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.

Outschool is committed to providing reasonable accommodations to neurodiverse individuals, applicants with physical and mental disabilities, and disabled veterans. For individuals who would like to request an accommodation, you may reach out to us at or through your Recruiting point of contact as you schedule your initial interview.

Benefits packages are included for full-time employees only.

Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.

Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all).  If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.