Lifecycle Marketing Manager

Amplitude is a leading digital analytics platform. More than 1,800 customers, including Atlassian, Chick-fil-A, Marks & Spencer, NBCUniversal, PayPal, Shopify, and Under Armour rely on Amplitude to gain self-service visibility into the entire customer journey.  With Amplitude, teams can understand what product features are working, where users are getting stuck, and what actions lead to the right outcomes. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

About The Role & Team

We’re looking for an experienced Lifecycle Marketing Manager who can support the strategy and execution of end-to-end lifecycle marketing initiatives across acquisition, activation and retention. The ideal candidate will have no problem rolling up their sleeves to ensure relevant programs are being created for all stages of the customer journey and have the desire to build a Lifecycle team around them. This will be a cross-functional role, working closely with our Sales, Productm and Marketing teams, sitting in our Growth Marketing function responsible for new user acquisition, activation and monetization as well as buyer demand generation.

As a Lifecycle Marketing Manager you will:

  • Develop Amplitude’s customer journey stages and create initiatives for each stage of the customer journey, including onboarding, engagement and monetization.
  • Develop and maintain nurture programs to generate qualified leads for our Sales teams.
  • Create and refine effective campaigns that leverage customer data, product usage data and include a mix of triggered, targeted and broad educational programs.
  • Identify key metrics for lifecycle programs and continuously iterate on ways to improve them. You’ll be responsible for reporting on these metrics to the leadership team.
  • Build cross-functional relationships internally, working closely with our Product Growth team, Marketing Campaigns team and Sales teams.
  • Build relationships with our customers and manage research efforts that help inform our lifecycle programs and ensure we put the customer experience front and center.
  • Lay the foundation and strategy for what Lifecycle means at Amplitude and hire additional people to your team.

You'll be a great addition to the team if you have:

  • 3+ years of experience in marketing, preferably in Lifecycle marketing specifically – B2B experience is a plus
  • A proven track record of delighting customers and showing results from your initiatives
  • An experimentation mindset and an ability to act and adapt based on what the data is telling you
  • Ability to understand the voice and perspectives of multiple personas
  • Strong writing skills – ideally with a personality or desire to “stand out”
  • Experience collaborating cross-functionally and the ability to juggle many priorities
  • Experience with MarTech and low code tools (i.e. Intercom, Marketo) preferred




Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a generous parental leave, a subscription to Modern Health, and a generous Learning & Development stipend.

The Product: Amplitude is a digital analytics platform – we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

Other fun facts about Amplitude:

  • G2: #1 product analytics solution and #3 best software product
  • Business Insider: A top tech company to bet your career on
  • Fast Company: #3 most innovative enterprise company in the world
  • Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
  • Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
  • We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
  • Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.