Freelance Email Marketer

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Real Estate
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Clever makes real estate more fair, transparent, and affordable for consumers. In all 50 states, we help homeowners find and compare top local real estate agents who offer industry-leading low rates: just 1% listing fees for home sellers and up to 0.5% cash back for home buyers. We also publish data-driven research, insights, and advice empowering more than 12 million readers a year to make smarter real estate decisions.

Our customers usually find us through the fantastic content our team writes, which has been featured on NPR, the New York Times, NBC, PBS,, The Los Angeles Times, and Politico, and hundreds of other reputable websites. Our content team is aligned around a simple but ambitious goal: become the No. 1 source of information for home buyers, sellers, and real estate investors.

As a freelance email marketer, you’ll create, test, measure, and optimize email campaigns to engage email subscribers and guide them toward the next step in their real estate journey.

What you’ll be doing as a Freelance Email Marketer

  • Drive high-value leads to our sales team by creating compelling, persona-driven email campaigns
  • Write 3-4 emails per week targeted to different segments interested in the real estate industry (real estate investors, home buyers, home sellers, etc.)
  • Bring unique, thoughtful insights based on research into our audience and email performance metrics
  • Collaborate with Clever team members to develop campaign, segmentation, and list building strategies
  • Stay up to date with the latest content on our website to identify relevant resources to share with subscribers

Within one month you'll…

  • Collaborate with Clever team members to launch your first email campaign
  • Research Clever customers to identify the primary concerns/pain points of our audience
  • Familiarize yourself with the content on our websites
  • Start sending out 3-4 high quality emails each week

Within three months you'll…

  • Be growing a list of subscribers that are segmented by audience type
  • Be planning out future lead nurture opportunities

Within six months you'll…

  • Have built an email subscriber list with 20,000+ contacts
  • Have a proven track record of generating high-value leads for Clever
  • Be using data from Hubspot to identify new email opportunities, or pinpoint what's working so we can double-down

The Skill Set

  • You have experience managing email campaigns and email nurturing programs via Hubspot
  • You have strong writing skills and impeccable grammar
  • You consistently hit your deadlines and proactively communicate if anything comes up
  • You know how to test various campaign variables and use data to inform strategic decisions
  • You're able to go beyond a set of instructions and apply creativity to your work
  • You have an eye for building visually compelling emails with high engagement rates

*Bonus if you have email marketing experience in the real estate or finance industry!


$50-60 per email (roughly 200 words per email)

At Clever, freelance writers are paid on our normal pay schedule, so you can expect regularly scheduled payments twice a month (net-15).

About Clever

Clever Real Estate is transforming the real estate industry. We've scaled the only nationwide platform that matches consumers with top-performing real estate agents who work for just a 1% listing fee — ending the 6% realtor fee that stood unchallenged for more than a century.

Last year, Clever grew revenue 300% and sold 6,000 homes through our platform, reaching over $4 billion in total real estate sold. We've helped consumers save over $82 million in fees, while maintaining a 4.9 star rating with over 1,600 reviews on Trustpilot.

Clever just raised an $8 million Series B and has grown our team to 80 full-time employees. We're poised for explosive growth, and building out a team of collaborative, ambitious, impact-driven people to drive the company to sell 1 in 100 homes in the U.S. within three years.

Why Join Clever?

🏠 Redefine the biggest industry in the United States. Real Estate is the biggest industry in the U.S., and Clever has a product that transforms our category: we're not just selling widgets, we're fundamentally transforming the economics of the real estate transaction in favor of the consumer.

🧱 Build an enduring business. Clever has rock-solid business foundations: we've grown through multiple major market shifts and Covid lockdowns, we were profitable even amid hyper-growth in 2021. We have the financial backing and foundation to focus on building something transformational for the long-term.

⭐ Have work with impact. Our average customer increases their household net worth by 20% by working with Clever. For every dollar we earn, we put ten back into the pockets of a new home buyer or seller, who can reinvest it into their family and future. At Clever, your work has a tangible, direct impact on the lives of tens of thousands of people.

Ready to apply? Click Apply now.

Equal Employment Opportunity Employer Statement:

Clever Real Estate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.