Paid Media Lead

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Full Time
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dbt Labs is a remote-first company with a globally distributed team. This role is open to folks based anywhere in the United States.

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns.  If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at if you need assistance or accommodation due to disability.

About Us

dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we’ve grown to become one of the most respected brands in the analytics industry. Our product, dbt, is used by thousands of companies.

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

- Code, not graphical user interfaces, is the best abstraction to express complex analytic logic

- Data analysts should adopt similar practices and tools to software developers

- Critical analytics infrastructure should be controlled by its users as open source software

- Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Today there are 9,000 companies using dbt every week, 25,000 practitioners in the dbt Community Slack, and 1,800 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. We recently raised our series D: read the announcement here!

Paid media at dbt Labs is a little bit different, because teams don’t adopt dbt overnight. It’s a development framework that teams implement over time, rather than a tool that’s purchased + deployed in one swoop.

Our paid media strategy must reflect this complexity, and help users + teams move up the dbt usage ladder (from brand awareness to enterprise adoption).

This role exists to prioritize + orchestrate. It exists to parse, from the wide array of offers that we could be producing for various audience segments at each stage of the journey, what we should be producing and when.

Why is prioritization so important? Because we serve a technical audience. Content dbt Labs produces for paid media must be technically authentic, and this of course is expensive (in terms of time + people) to produce.

We follow a hybrid model at dbt Labs and plan to for the foreseeable future: this role will own paid media strategy, and execution of campaigns will be managed by an external agency partner.

In the future, this role will grow in responsibility as one generally does with paid media work: by taking on larger budgets, on more channels, with more access to execution support.

In this role you can expect to:

  • Plan + manage the allocation of paid media budget across platforms
  • Define audience segmentation + campaign prioritization methodology
  • Orchestrate the A/B + multivariate testing plan
  • Prioritize content to be produced in support of campaigns (landing pages, video, long-form writing, graphics, copy)
  • Review design + copywriting executed by partner agencies
  • Collaborate with other marketing functions (organic acquisition, experiential marketing, field marketing + global campaigns, brand) to identify campaign opportunities + achieve org-wide goals

You are a good fit if you:

  • Have previously formed a long-lasting (2+ year) relationship with a paid media agency.
  • Are fluent in the composition of the modern data stack and dbt’s role in it, having worked in the data industry (or its many adjacencies) for at least 2 years.
  • Are an omnivore, not a specialist. Must have a track record of success managing ad budget across platforms (Google, LinkedIn) + mediums (search, display, video).
  • Enjoy diving deep into data: being a data infrastructure business, we’ve got full ad analytics history ready for you in a cloud data warehouse.

You have an edge if you:

  • Have experience supporting Field + Experiential marketing teams across global regions (dbt Labs operates in NA, EMEA and APAC).
  • Have experience writing SQL or using dbt.
  • Have a nose for value: given that the data industry is relatively new + niche relative to the software industry as a whole, we must be creative in finding opportunities to deploy ad budget.

Compensation & Benefits:

  • Salary: $170,000 - $200,000
  • Equity Stake
  • Benefits: Unlimited vacation, 401k w/ 3% guaranteed contribution, excellent healthcare, and paid parental leave

What to expect in the hiring process:

  • A phone call with a recruiter
  • An introductory phone call with our Director of Acquisition
  • Panel interviews with marketing team stakeholders
  • Final round interview a member of our leadership team