Paid Search (SEM) Strategist

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Full Time
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What you’ll do:

  • Research, implement and optimize paid search efforts, including PPC search and shopping, GDN, LinkedIn, other networks like Reddit/Quora, and more.
  • Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users (leads)
  • Regularly interface directly with clients on face-to-face virtual calls to clearly explain the strategy, reporting, and next steps.
  • Prepare weekly reports and call notes that you’ll present on Zoom calls with clients
  • Work closely with senior leadership to provide solutions for clients
  • Set, meet, and effectively scale client goals
  • Monitor and enhance customer/user acquisition and activation performance.
  • Report on core metrics of every campaign with the ability to analyze performance and identify areas for improvement.
  • Complete paid search audits to deliver to client
  • Conduct keyword and competitor research for both existing and prospective clients.
  • Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, Wordpress), etc.
  • Develop client marketing frameworks by creating new ideas, testing and optimizing their marketing activities.
  • Apply an understanding of cross-channel concepts
  • Share wins and learnings with the internal team
  • Serve as a mentor to buyers and junior buyers on the Team and your dedicated POD
  • Ability to proactively manage up with priority items that need your supervisors approval or sign off

What you’ll need to succeed:

  • 5+ years of SEM experience in the consumer space.
  • Extensive knowledge of the digital advertising space.
  • Expert knowledge and direct hands-on experience with paid search platforms.
  • Experience managing data feeds and shopping campaigns.
  • Proficiency in delegating and following up on tasks to close the loop
  • Proven ability to build relationships with clients and communicate effectively.
  • Proven track record of successful SEM strategy and implementation.
  • Comprehensive understanding of keyword research.
  • Proficient with SEM reporting and analytical tools.
  • Certification in Google AdWords (or be able to successfully pass).
  • Expertise in conceiving, testing, and optimizing ad copy.
  • Proven ability to effectively communicate cross-functionally with other teams.
  • Proven ability to be proactive.
  • A passion for growing businesses.

What you’ll find here:

  • Competitive salary based on experience level.
  • Awesome, energetic work environment.
  • Fun budget for group activities.
  • Annual offsite.
  • Lunch & Learns.
  • Matching 401k plan.
  • Health benefits.
  • Unlimited PTO
  • Fully Remote Work.