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JUICE
Paid Search (SEM) Strategist
Full Time
Remote
Advertising
Agency
What you’ll do:
Research, implement and optimize paid search efforts, including PPC search and shopping, GDN, LinkedIn, other networks like Reddit/Quora, and more.
Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users (leads)
Regularly interface directly with clients on face-to-face virtual calls to clearly explain the strategy, reporting, and next steps.
Prepare weekly reports and call notes that you’ll present on Zoom calls with clients
Work closely with senior leadership to provide solutions for clients
Set, meet, and effectively scale client goals
Monitor and enhance customer/user acquisition and activation performance.
Report on core metrics of every campaign with the ability to analyze performance and identify areas for improvement.
Complete paid search audits to deliver to client
Conduct keyword and competitor research for both existing and prospective clients.
Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, Wordpress), etc.
Develop client marketing frameworks by creating new ideas, testing and optimizing their marketing activities.
Apply an understanding of cross-channel concepts
Share wins and learnings with the internal team
Serve as a mentor to buyers and junior buyers on the Team and your dedicated POD
Ability to proactively manage up with priority items that need your supervisors approval or sign off
What you’ll need to succeed:
5+ years of SEM experience in the consumer space.
Extensive knowledge of the digital advertising space.
Expert knowledge and direct hands-on experience with paid search platforms.
Experience managing data feeds and shopping campaigns.
Proficiency in delegating and following up on tasks to close the loop
Proven ability to build relationships with clients and communicate effectively.
Proven track record of successful SEM strategy and implementation.
Comprehensive understanding of keyword research.
Proficient with SEM reporting and analytical tools.
Certification in Google AdWords (or be able to successfully pass).
Expertise in conceiving, testing, and optimizing ad copy.
Proven ability to effectively communicate cross-functionally with other teams.
Proven ability to be proactive.
A passion for growing businesses.
What you’ll find here:
Competitive salary based on experience level.
Awesome, energetic work environment.
Fun budget for group activities.
Annual offsite.
Lunch & Learns.
Matching 401k plan.
Health benefits.
Unlimited PTO
Fully Remote Work.
Apply now
Posted on:
May 17, 2022
Apply now
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