Senior Associate, Content

About Wavemaker

Wavemaker is a billion-dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content and technology agency in the world.

Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow.  Our commitment to our clients it to be the “Future Makers’.  We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs.  We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content and technology.

To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

We believe in the essential relationship between the vitality of our 8,500 people and our commercial success.  This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them.  We are Passionate, Agile, Collaborative, Entrepreneurial and Diverse (PACED)

We require our people to be self-starters, with high standards. We know that ‘great teams still have star players’, and we expect everyone to bring their own uniqueness to the party and contribute their value with their own flair.  We do not tolerate exclusion of team members and their ideas.  We are here to make waves with our clients, and we can only do that as a collective.

Role context:

  • The Senior Associate, Content assists the manager in translating the content strategy into content programs
  • The Senior Associate, Content is responsible for completing the day-to-day needs relating to content partnerships, from developing tactical media recommendations, launching campaigns and measuring performance


  • Meet and evaluate external suppliers around content & work with the Manager, Content to develop a partnership with the best suppliers
  • Facilitate the Campaign RFP planning process by drafting RFP briefs, engaging with considered partners to develop proposals, and ensuring all deadlines are met by key stakeholders in the RFP process
  • Aide the Manager, Content in negotiating partnership deals that deliver the most value to clients
  • Participate in brainstorms that generate original ideas that can inform the RFP process
  • Act as project manager for content partnership programs, ensuring timelines and campaign documents are accurate and shared, providing clear communication of key milestones, and acting as a liaison between partners and client to get approvals
  • Contribute a point of view on creative deliverables provided by media partners to ensure assets are meeting client objectives and brand guidelines; including evaluating storyboards, content rough cuts and final assets
  • Attend production shoots along with Manager, Content to ensure smooth production process and client satisfaction on the content produced
  • Contribute to the development of client presentations and POVs
  • Produce campaign reports that evaluate the effectiveness of the content programs and identify opportunities for future campaigns; requires ability to organize and analyze campaign data as well as translating the data into insights
  • Provide training and guidance that supports the growth of Associates on the team

The candidate:

  • Demonstrate strong understanding of the role of content and the media partner landscape
  • Working knowledge of content development and distribution process
  • Proactive, a team player with a genuine curiosity about content, digital and marketing
  • Strong communication and writing skills

About GroupM:

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.