B2B Marketing Coordinator

Hired is a talent marketplace that's demystifying the job search by matching top tech and sales talent with compelling opportunities at the world’s most innovative companies. Founded in 2012, Hired was acquired by Vettery and the Adecco Group in 2020, creating the largest hiring marketplace for technology and sales talent. Above all, we envision a world where all hiring is equitable, efficient, and transparent and are committed to empowering connections between ambitious people and teams.

Using Hired, both candidates and employers have transparency into salary offers, competing opportunities, and unique preferences. By combining both our technology and human touch, our goal is to enrich and automate the recruiting process, enabling candidates to employ their potential and find a job they love. To date, Hired has helped over 3 million diverse, vetted candidates find new opportunities at over 17,000 companies throughout the United States, Canada, Ireland, and the UK.

Job Description

Reporting into the Head of Demand Generation, the B2B Marketing Coordinator will be responsible for driving Hired’s value proposition and top-of-funnel strategy. Key responsibilities include supporting planning, executing, and optimizing campaigns to generate new leads and nurture existing leads while ensuring lead quality and movement through the sales funnel.

The primary mission of this role is to help fill our sales pipeline with qualified leads and to drive those leads from opportunities to wins. The right candidate will be proactive, analytical, and results-driven with a strong passion for marketing.

Key Responsibilities

  • Build and optimize custom landing pages including writing engaging copy that will attract and convert leads
  • Orchestrate and optimize targeted lead nurture email campaigns based on our key personas
  • Monitor lead quality and analyze trends to improve our targeting
  • Drive marketing and sales alignment by regularly communicating campaigns and programs to key stakeholders
  • Maintain a data-driven approach through continual experimentation and optimization
  • Support with measurement, analysis, and reporting performance of campaigns
  • Proactively propose ideas for new campaigns to reach our pipeline goals
  • Continually innovate processes and source, test, and evaluate potential new sources of lead-driving activities
  • Partner with marketing operations to manage and maintain marketing database including list segmentation, pruning and quarterly hygiene adjustments

What we're looking for

  • Bachelor's degree in marketing, communications, or business-related field
  • Excellent written and oral communications skills
  • A self-starter who actively seeks new projects to work on
  • Ability to quickly learn and become fluent in new technologies
  • Efficient, highly productive multitasker
  • Team-player, willing to go the extra mile to help other team members excel
  • High attention to detail, with a process and solution-oriented approach
  • Strong copywriting experience a plus

With the above said, we understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. Even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply even if your experience doesn't align perfectly to what is listed here.

Hired has six key values that are the foundation of our company culture, which every employee embodies:

Raise the bar - Impact matters. Stay focused and curious.

Think big & hustle - Push for bold, thoughtful, and rapid innovation.

People first - Prioritize development and wellbeing. Help people flourish and feel valued.

Transparency builds trust - Communicate with candor, honesty, and respect.

Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.

One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.

Why you’ll love working at Hired:

We love coming to work on Monday. It’s easy to love the work you do when you see the positive impact it has, and helping someone find their dream job can change their life forever. We believe in our mission, love the work, and have fun doing it together. Even in our hybrid remote environment, we've maintained our culture through bi-weekly Company meetings, virtual team social events, cross-team lunches, volunteer events, and a very active set of Slack channels.

We know life is about more than just work. We have an open vacation policy so you can take the time you need to relax and rejuvenate, contribute to the cost of insurance coverage (health, vision, and dental), and offer a fully paid 12-week parental leave, 401k, commuter benefits, and gym membership discounts.

We invest in your development. A company is only as strong as its team, and we want to help strengthen every member of our team. We give everyone the opportunities and support they need to reach that next professional level through company-sponsored General Assembly classes and conferences, in-house training, a culture of continuous feedback, and the chance to run with projects.

We’re consistently recognized for our culture. We’re listed #5 on Fortune's 60 Best Companies to Work for in New York City, included in Fortune’s Best Workplaces in Technology for 2020, and have been previously honored at Crain’s Best Places to Work Awards and included in Inc Best Workplaces.

We bring our whole selves to work. We are committed to fostering diversity and inclusion at all levels of our company. We value the multitude of talents and perspectives that a diverse workforce brings and are passionate about creating an inclusive workplace that promotes and values diversity. As a recruiting tool, Hired is committed to building equity in the hiring process through a more representative talent pool. As a company, we take active steps to support an inclusive work environment through the creation of a cross-team DEI taskforce, Employee Resource Groups (ERG), bias mitigation interview training, and respectful workplace training for all employees.

Hired strives to provide and maintain a workplace that is safe and free of known hazards. Due to this, as a condition of employment, we require proof of COVID-19 vaccination at time of hire. Accommodations will be considered for those with disability/medical conditions or because of a sincerely-held religious belief who, in narrow circumstances, cannot get vaccinated due to such reasons. Additional accommodations may be considered for applicants desiring to work from a state that has passed a law that provides for additional exemptions or protection.

Equal Opportunity Employer/Veterans/Disabled

Hired values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Posted on:
June 6, 2022