Demand Generation Manager

About Us

Finix is the smartest way for businesses to own, manage, and monetize payments. Built by payments experts from Klarna, PayPal, and Worldpay, Finix is trusted by companies like Lightspeed POS Inc., Passport, and Clubessential to build and scale their payments infrastructure. Finix is headquartered in San Francisco, with an additional office in Chicago, Illinois. Finix is a privately held company funded by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Lightspeed Venture Partners, Sequoia Capital, Visa, and others. To learn more, visit https://finix.com/.

About the Role

The Senior Manager of Demand Generation is a high-impact role that will set the strategic direction of demand generation and partner with the broader go-to-market team to execute on it. Reporting to the Head of Marketing, this person will have a knack for analytics and experience executing campaigns across multiple channels such as social media, email, and search. We’re looking for an experienced leader to join the Marketing team who will become essential to revenue generation and new logo acquisition at Finix.

You Will

  • Build, design, plan, manage, measure, and optimize integrated digital campaigns across multiple channels to generate pipeline.
  • Set the demand generation budget to achieve mid- and long-term goals.
  • Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
  • Provide data-driven recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
  • Work collaboratively with the rest of the Marketing team to drive conversion rate optimization by developing new landing pages and ensure all pages abide by the latest SEO best practices.
  • Work with Marketing and Product teams to a/b test landing pages and campaigns.
  • Build out tests, analyze performance, and implement winning variations. Develop and automate lead scoring methodologies, nurture email campaigns, and retargeting campaigns.
  • Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations.
  • Work with sales and marketing to orchestrate a comprehensive account-based marketing strategy using tactics such as live events, webinars, content, and digital advertising to reach our buyers.

You Are

  • Strategy-focused and can take large concepts and projects and develop actionable plans while seeing them through completion.
  • Detail-oriented and numerate. You are comfortable making decisions with incomplete information but you thoroughly track, measure, and analyze data to inform your decisions as much as possible.
  • Proactive and thrive in a fast-paced environment.
  • Solution-focused and are comfortable working through challenges as they arise and know when and how to push-back with respect and grace.
  • Proactive and thrive in a fast-paced environment.
  • An experienced marketing leader with 5+ years of B2B demand generation experience in SaaS.

#LI-Remote

Finix is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

Applicants Only: External recruiting agency resume submissions will not be accepted.

Posted on:
June 1, 2022