Demand Generation Specialist

simPRO is seeking a Global PPC Specialist to help scale and grow our global B2b SaaS company through digital demand. Your role will be dedicated to the adoption and awareness of simPRO’s brand, products and solutions through digital paid media marketing. This role will lead acquisition and conversion strategies and execute them across all paid advertising channels (Google, Bing, LinkedIn, Facebook, Instagram and other paid channels (Software Advice, Capterra + G2) for markets globally.  This role will develop and implement successful paid media acquisition and remarketing campaigns that create brand awareness, increase site traffic, generate new leads, drive conversions and build loyalty with existing customers across our global regions such as the United States, Canada, United Kingdom, Australia, and New Zealand.

Primary responsibilities include building and executing advertising campaigns across global paid media channels. This role will analyze and identify audience targets, set campaign goals and metrics, monitor paid campaigns, create content across multiple advertising platforms, select target and reach methods, utilize and/or develop the most effective offers, and report on program results for continuous improvement.

You will be responsible for all aspects of paid media advertising including budgeting, forecasting, strategy and planning, targeting, building of campaigns, ad copywriting, A/B testing, negative keyword management, bidding management and optimizations to ensure the best possible ROI and exceed monthly lead goals. You will create and maintain forecasts, performance dashboards and reporting.

Reporting to the Manager of Demand Generation, this role will help drive the next phase of growth for simPRO. This is a unique and exciting opportunity to join an established, employee-friendly, global company.

First Things First, What Can We Offer You

  • Opportunities for growth and development
  • Comprehensive medical, dental, vision package
  • Flexible and generous time off
  • Flex 4 (4 day work week)
  • 401k matching (after 6 months of employment)
  • Dog-friendly office environment
  • Fun team camaraderie opportunities and events
  • Casual dress
  • Free parking*
  • Some meals provided
  • Happy hours and office games

Essential responsibilities and duties:

  • Manage global paid media campaigns and budgets across all ppc channels: Google, Bing, LinkedIn, Facebook, Capterra
  • Perform keyword research and forecasting for current and new campaigns
  • Develop and implement ad copy for campaigns
  • Develop and communicate strategic, creative paid advertising campaigns that accelerate lead generation and brand awareness
  • Display understanding of business concepts in order to identify campaign expansion opportunities
  • Examine landing pages for relevance and quality; make recommendations for search engine friendly design and SEO optimizations
  • Manage paid media project timelines
  • Ensure platform conversion and remarketing tags are placed properly and are tracking correctly
  • Implement accurate conversion tracking on all assigned search campaigns via Google Tag Manager (GTM) or Google Analytics (GA)
  • Utilize website analytics to perform analysis as it pertains to optimizing the performance of paid search campaigns
  • Perform search/social marketing competitive analyses for using our industry tools
  • Proficient in SEMRush and Social Media Advertising Tools
  • Maintain up-to-date knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques
  • Solid communication skills in order to effectively present strategic and tactical plans to internal teams
  • Manage relationships with the search engines andr technology partners, while staying on top of the latest industry trends

Required Experience:

  • Bachelor’s Degree in marketing, communications, or related field
  • A minimum of 2+ years experience in digital marketing or demand generation. Agency experience is a huge plus
  • Data oriented with strong analytical and problem-solving skills
  • Knowledge of best practices for landing pages and A/B testing
  • Experienced in lead generation and performance marketing
  • Google Ads, Google Analytics, and Facebook Blueprint Certifications are a plus
  • Familiarity with CRM and marketing automation technologies, previous use of Salesforce and Pardot a plus
  • Strong writing and editing skills
  • Good communicator with the ability to work constructively with a diverse group of people, attitudes, and expectations
  • Highly organized with excellent attention to detail
  • High degree of initiative, resourcefulness, personal responsibility and ownership
  • Effective time manager with ability to execute on multiple projects with competing priorities
  • Strong interpersonal skills and ability to work as part of a global team

simPRO Team Members show:

  • A pragmatic approach with a can-do attitude
  • Enjoys a fast paced environment and collaborating with team members across the globe
  • Thrives on achievement, team success and contributing to the growth of the business
  • Ability to quickly learn and adapt to changing requirements
  • Excellent organizational skills,well-presented individual and can prioritize where required
  • Demonstrate our values for Fun, Collaborative, Transparent, and Innovative
  • Healthy work life balance and flexible work arrangements

Core Values Required Of All SimPRO Employees

While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and simPRO compatibility . Our culture and core values (below) are very important to us:

  • We Are One Team
  • We Own It
  • We Innovate
  • We Care
  • We Have Fun

simPRO is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Posted on:
May 18, 2022