Who We Are:
Therabody® is a pioneer in the wellness technology space, developing products and services that optimize human performance and unlock the body’s natural ability to achieve health and well-being. Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun®, which has been rooted in more than a decade of research and development. The company continues to pave the way with its innovative ecosystem of wellness solutions, including pneumatic compression (RecoveryAir®), electrical stimulation (PowerDot®), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne®).
Science is fundamental to Therabody’s DNA; Therabody uses existing science, combined with internal and external research, to validate products and services. Therabody’s products are embraced by both the medical community and millions of consumers worldwide. Currently available in more than 60 countries, including at company-owned retail stores and at Reset®, a whole-body wellness center.
Who We’re Looking For:
Therabody is seeking a Senior Marketing Manager to grow the Therabody brand and revenue goals through Therabody retail stores and Reset locations. Partnering with cross-functional leads, this marketing lead will plan, develop and execute omni-channel retail marketing plans to:
- build awareness, visitor traffic and membership for our premium Reset wellness center
- launch new products and services
- drive ongoing sales momentum for our existing ecosystem of products
This Senior Marketing Manager will bring both strategic leadership, strong project management experience and executional skills to create and deliver on retail and hospitality solutions at both a brand and local level. Working closely with the Therabody Retail Team and sitting in the Marketing organization, this individual will help plan, deliver and measure the impact of marcom initiatives while constantly optimizing for respective sales and revenue KPIs.
The ideal candidate has a background in hospitality/guest services/member subscription models at a digital and geo-targeted level and embraces the opportunity to build out marketing strategy, tools and process for Therabody Reset and Retail. They offer both an innovative and analytical approach to formulate creative marketing plans, execute and quickly pivot based on the data when needed.
Key Responsibilities:
- Support the VP, Product/Brand and the Therabody Retail leads in creating and managing cross-functional marketing strategies and execution for Therabody Retail and Reset
- Activate new market and store locations prior to opening, including organizing presale campaigns, lead generation, loyalty programs and overall market awareness. This includes:
- Successfully launch new Reset locations:
- develop the “Reset” story within the larger Therabody brand so it’s a cohesive piece of our ecosystem
- create local marketing efforts within Reset geos and with various real estate property groups for grand opening and sustain programs
- work with the Retail team and the go-to-market manager to ensure we achieve key milestones leading up to an effective announce
- coordinate with internal teams to amplify Reset, including social media, press, web, targeted email, influencers and cross-promotional opportunities to broaden awareness, trail and consideration. This includes strategy, copy and photography assets
- Membership and ongoing engagement:
- develop and formulate membership programs and service packages to accelerate presale velocity and membership base. This includes collaborating with Finance on KPIs, revenue modeling, segmentation, activation, referrals and experiences to support key audience acquisition and personalization
- partner across organization on the development and execution of a robust member activation calendar with perks focused on member acquisition, increased repeat purchase rates, higher average order value, and overall brand loyalty with a specialty in subscription and geo-targeted member acquisition
- conduct monthly pre-planning lifecycle and relationship marketing activities each month including strategic outreach for securing member referrals and evergreen loyalty initiatives in email, in-app and SMS campaigns.
- expand member journey using the full customer data set across all platforms, exploiting the full, multi-channel customer journey
- Infrastructure and optimization:
- identify needs and program priorities for data tracking such as Google Analytics, Tag Manager, Facebook pixels, and paid ads
- expand member journey using the full customer data set across all platforms, exploiting the full, multi-channel customer journey
- become a category expert on ever-changing new market trends, competitive analysis and customer insights related to help us make data-driven decisions and achieve key KPIs
The Right Person Would Have:
- Bachelor’s degree or equivalent
- 7+ years of retail / channel marketing experience at a CPG or CE company or a fast growing company that has scaled
- Extensive experience in acquiring and activating new memberships at a local and geo-targeted level.
- Must have excellent written and verbal communication skills
- Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multitask, set priorities, stay focused, and set clear milestones
- Results-oriented and possess strong project management skills
- Creative-minded and strong problem-solving ability
- Excellent written and verbal communication skills
- A versatile marketer who possesses analytical, strategic and executional skills - especially in the retail and/or hospitality space
- Comes with a consumer-first mindset and thrives in an agile, fast-paced environment
- Interest in building things and rolling up their sleeves to get the job done
- Ability to balance day-to-day execution and big-picture, strategic thinking
Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.
